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Pemberton Holmes have been a long-standing Dagg Integrated/Hot House Marketing client and one of my first agency accounts. Working with the island's largest and oldest real estate company presents many unique challenges. There is always the creative task in helping build an over-arching brand awareness for the parent company, as well as properly representing the REALTORs that make up their successful team. It's important that in any project with Pemberton, that full creative briefs are filled out to properly ensure that the right strategic direction is approached so the right messages are communicated. While this is something that is practiced with all clients, the strength of these documents are reinforced when the right balance is so crucial in this instance.
