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CTVGlobeMedia is a national broadcast and radio company whom I've had the pleasure of working with. Two of Victoria's largest radio stations utilized Hot House Marketing with varying marketing needs. My direct relationship with their in-house Marketing Director allowed for some very fun and memorable campaigns, most notably the opportunity to help brand C-Fax 1070...a talk based radio station looking to garner a larger market share.
The C-Fax campaign included a full wrap bus, transit shelter ads, our local iMax advertising, and various other publications.
KOOL FM, another division of the company, asked us to help develop many of their magazine advertisements. My favourite of which was for the local lacrosse team, the Victoria Shamrocks. It was one of those rare opportunities where the target audience and the application lent itself for a fun and memorable advertisement.
